MODERN THEORY OF SOUND

RETROSPEKTIVE 19XX-20XX

Mixed-media visual design concept utilizing photography, graphic design, and collage.

“My dad was a talented DJ. We had music constantly pumping throughout the house when I was a kid. You name it…Michael Jackson, Earth Wind & Fire, Kool & The Gang, Run DMC, Coolio, LL Cool J, Aretha Franklin, ABBA, Black Box, Eiffel 65. It was constant. Disco, funk, hip hop, rock, house, electronic, musicals – everything. My childhood was saturated in music. Good music too. Instead of having the TV on in the background, we had the speakers blaring. When I got older, I spent a good portion of time in LA as a musician and live sound tech. Saw everyone in concert you could imagine. Stevie Knicks, Depeche Mode, Linkin Park, Rod Stewart, Bruce Springsteen, The Prodigy, Jack White, The Killers, No Doubt, Danny Elfman, John Williams…Music is probably the purest language I can speak. I live in a rhythm of music and sound that has never left me. And I really can’t describe the thrill of getting a new record or CD in your hands. It was like being handed a gift or a promise. I don’t ever want to lose that purity. True story…you know the group Peaches & Herb? They did ‘Shake Your Groove Thing’ and ‘Reunited’ in the 70s. Well, the “Peaches” of Peaches & Herb, a sweet Lady named Linda Tivani, was a family friend of ours. I used to hang out at her house with her daughters. I’m serious. Music was my native habitat. Still is.”

– Quinten “Q” Avila

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“When I asked them what the MODERN THEORY OF SOUND actually was, Peter Miles said, ‘It’s the idea that you can fall in love with a musical texture just like you can with the texture of another human being’s skin.’ I knew then they weren’t just another pop outfit trying to oversaturate their records with derivative elements. This was something else.”

– Garret Camp, Vanity Fair (20XX)

TIME VIOLENCE (19XX)

“The first CD I ever had was TIME VIOLENCE. I still can’t believe how many times I listened to that thing. Those opening drum machine rhythms on ‘Lateral Movement’ still make my heart skip a beat. I blew a speaker out once in my living room; I had it up so high. Seeing them live in ’91 was all it took to get me into the music business.”

– Paul Farrow, Billboard Magazine (20XX)

MODERN THEORY OF REMIXES : TIME VIOLENCE (20XX)

RED MEANS GO! (19XX)

“I begged my mom to let me get the RED MEANS GO! record as a teen, but she always said the cover was too risqué. She wasn’t wrong. I still wanted it though. My dad got it for me before they divorced and that album really helped me find myself in a lot of ways.”

– Katherine Greeves, Mojo Magazine (20XX)